• "Retension" is an incorrect spelling of the word "retention."
  • "Retention" generally refers to the act or process of retaining or holding onto something. In various contexts, it can refer to the preservation, continuation, or memory of something over time.
For example...

❌​​ The company implemented a customer retension strategy to ensure that existing customers continue to use their products.

✅ The company implemented a customer retention strategy to ensure that existing customers continue to use their products.

In this sentence, "retention" refers to the strategic efforts made by the company to keep existing customers engaged and using their products or services over time. It involves measures taken to prevent customer attrition or loss.

What does "retention" mean?

Imagine you have a bucket full of marbles, and your goal is to keep as many as possible. "Retention" is like the special glue holding those marbles in your bucket! It's the ability to hold onto something, keep it from slipping away.

Here are some different ways to think about retention:

  • In everyday life: You might try different memory techniques to retain information during a study session. Or, you might take steps to retain moisture in your soil so your plants stay healthy.
  • In business: Companies work on customer retention by keeping their customers happy and engaged, so they keep using their products or services. Think of special offers or loyalty programs as a way to strengthen that glue and keep those customers in the bucket.
  • In healthcare: Nurses monitor fluid retention in patients because too much can be harmful. In this case, the "glue" might be working too well, holding onto something that needs to be released.
  • In education: Teachers use various teaching methods to improve knowledge retention in students. It's all about making sure those marbles stick inside their mental buckets!

So, no matter the context, "retention" is about preventing something from being lost or forgotten. It's the glue that keeps things where we want them, whether it's knowledge, customers, water, or anything else you need to hold onto!

Retension vs. Retention: Which Is Correct?

The use of "retension" and "retention" over time

The Ngram graph below shows how often "retension" and "retention" have been used from the 1800s to the 2000s. "Retention" has steadily increased in use until peaking in the 1980s, while its misspelling "retension" has always seen nearly zero use.

Personnal vs. Personal: Which Is Correct?

How to pronounce "retention"

In both British and American English, "retention" is pronounced like "ruh·ten·shn".

Additional notes:
This is just the standard pronunciation, and there may be slight variations depending on regional accents and individual speech patterns.

Why would we misspell "retention" as "retension"?

1. Phonetic Similarity: The pronunciation of "retention" can lead to someone mistakenly ending the word in "-sion" rather than "-tion", which looks like it would be pronounced the same way.

2. False Analogy: The word "tension" exists, meaning "the act of holding or straining," which might lead someone to incorrectly assume that "retension" is a valid derivative, adding to the confusion.

Other common misspellings of "personal"

  1. Rention
  2. Retenion
  3. Retantion
  4. Retension
  5. Retintion
  6. Rettention

Example sentences of the misspelling of "retention" as "retension"

  1. It's important to note that "retension" is an incorrect spelling; the correct term is "retention."
  2. Please be aware that using "retension" is a mistake; the accurate term to convey holding onto something is "retention."
  3. Avoid the error of typing "retension"; the correct and widely accepted spelling is "retention."
  4. In professional communication, ensure accuracy by refraining from using the incorrect term "retension" and opting for the correct spelling, which is "retention."
  5. Common misspellings may include "retension," but the appropriate and recognized term is "retention."

Example sentences of "retention"

  1. The company's customer retention rate increased significantly after implementing a loyalty rewards program.
  2. Regular training sessions are essential for knowledge retention among employees.
  3. Effective note-taking techniques can enhance information retention during study sessions.
  4. The preservation of historical artifacts in the museum is crucial for cultural retention.
  5. The university implemented a student retention program to support academic success and graduation rates.
  6. Memory retention can be improved through consistent practice and cognitive exercises.
  7. The proper storage conditions contribute to the long-term retention of archival documents.
  8. Employee retention is a priority for the organization, leading to the development of a positive work environment.
  9. The key to language retention lies in regular practice and immersion in real-life situations.
  10. Data retention policies ensure that organizations comply with privacy regulations and securely manage information over time.
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Synonyms for "retention"

  1. Preservation
  2. Maintenance
  3. Conservation
  4. Continuation
  5. Memory
  6. Tenacity
  7. Sustaining
  8. Perseverance

Retention vs. Retension: Which is Correct?

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Personnal vs. Personal: Which Is Correct?

References:

Definition of RETENTION
the act of retaining : the state of being retained; abnormal retaining of a fluid or secretion in a body cavity; power of retaining : retentiveness… See the full definition
https://www.merriam-webster.com/dictionary/retention