Niche Meaning and Examples

A niche is a specialized segment of the market for a particular kind of product or service. It can also refer to a position or role that is well-suited to a person's abilities or interests, or a specific ecological or environmental setting suited to a particular species.

When to use it

People use 'niche' to refer to a specialized or particular area or field of interest, expertise, or activity. It can also refer to a specific segment of the market or audience that a product or service caters to.

Example sentences

She found her niche in the art world as a sculptor.
The company's niche market is focused on eco-friendly products.
Despite the tough competition, the new restaurant carved out a profitable niche in the local dining scene.
As a writer, she struggled to find her niche in the crowded publishing industry.
The fashion brand carved out a unique niche by focusing on sustainable, handcrafted designs.
The small business succeeded by serving a particular niche of customers who were looking for personalized service.
The athlete found his niche in extreme sports, becoming a leader in his field.
The film festival has established itself as a niche event, catering to a specific audience of cinephiles.
The tech startup identified an untapped niche in the market and developed a product to fill the gap.
By specializing in a niche area of law, the lawyer was able to build a successful practice.

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